We are inspired everyday by the women that surround us. March is Women’s History Month and gives us an extra opportunity to feature those special women. We are highlighting a few AMAZING female founders and today we are lucky to be talking with Laney Crowell, founder of Saie - a beauty brand that gives you toxin-free makeup that works amazing and looks just as good.
Q: Hi Laney! We're so excited to be talking with you today. Tell us a little bit about yourself and your company Saie.
A: I'm the Founder and CEO of Saie and a mother of 2 little girls, Isabella and Rosie. Currently we live in Sag Harbor, NY in a little beach town. Saie is a totally new kind of makeup. We are disrupting everything from packaging to ingredients, all while delivering incredible products.
Q: What are the benefits of clean beauty products and why did you choose that route? Share a little bit about how your business came about.
A: Saie is the marriage of my expertise from working at the biggest beauty company in the world, and my passion for feeling good. I believe that feeling good is powerful, and that's what beauty is about.
Q: March is women’s history month and our team is constantly inspired by all the boss women around us - like you! What does it mean to you to be a woman founder?
A: As a female founder, and as a mom, I have to work twice (or 10) times harder than a man. Instead of getting frustrated about it I focus on setting an example for my daughters. I work really hard, and I'm also very present for them. The balance is important and ultimately makes me better at both.
Q: Saie just launched in Sephora, congrats! What does expanding your brand mean to you and what sort of impact do you hope Saie leaves on a customer?
A: I hope that Saie inspires a deep shift in the beauty industry where brands make better choices for their consumers and the planet.
Q: Your youngest daughter is almost 7 months old! What do you hope to teach your two girls (or any young girls) about being a woman in today’s society?
A: I hope to teach them about the magic that they bring to everything. The power of kindness and community. We are so much stronger together.
Q: We know the clean beauty industry is currently booming, tell us a little about what factors are important in helping Saie to stand out.
A: Everyone loves our product because it's makeup that's better than makeup. It's your skincare, lashcare, browcare, and lipcare, and the look is so chic.
Q: Can you tell us a little bit about what is next for Saie?
A: We have so many incredible new products coming out, but stay tuned for our most requested launch on 3/23.
Follow along with Laney and Saie