Grabbing any bottle of shampoo off the shelf is easy. Grabbing one that’s clean? Now that’s a different story. From the beginning, we’ve made it our top priority to ensure each and every one of our products is clean. Why? Well, we could go on for daes, but here are a few of our favorite reasons.
1. Gentle, Yet Effective
Harsh ingredients can be detrimental to the health of your hair and scalp, causing dryness, itchiness, and inflammation. That’s why we formulated our entire line without sulfates, parabens, phthalates, or synthetic colors. In their place, we used desert-derived ingredients like buildup-blocking Aloe Leaf Juice, anti-inflammatory False Daisy Extract, cleansing Hibiscus Flower Extract, and moisturizing Moringa Leaf Extract to deliver key benefits.
We are deeply dedicated to initiatives that help minimize our environmental impact. Our bottles are recyclable, and our eco-friendly packaging is designed to hold each item tightly inset, so extra wrapping isn’t needed.
We’re also very conscious of the role we play in the consumption of water. For every Dae product purchased, we donate 15.8 gallons of water to charity: water—a non-profit organization dedicated to bringing clean water to developing countries. While access to this basic need may seem like a given, 785 million people live without it. charity:water works with local experts and community members to find the most sustainable solution to delivering safe drinking water, in turn helping to improve each population’s overall health and economy.
The amount of nourishing, natural ingredients we infuse into our clean haircare makes our products very versatile. A prime example? Our Prickly Pear Hair Oil. Though it’s used most often as a super-smooth finish on dry hair, breakage remedy on damp hair, and overnight hydration treatment, it’s also gentle enough to be used as a moisturizer on dry skin!
4. Animal Friendly
It’s hard to believe companies are still utilizing animal testing, but it’s true—and the list of culprits is longer than you think. From the beginning, we made a conscious decision to keep our brand 100% cruelty-free and vegan. This means the manufacturing of our clean haircare products never involves experimentation on animals, and our formulas never contain any animal-derived ingredients or by-products.
5. Investment in Yourself
You deserve to treat your body to the best botanicals. To envelop yourself in the dreamy aromas of the desert. To turn shower time into sacred time. Our clean haircare line is intentionally designed to enhance all hair types and textures, so no matter which product you choose, you’ll be satisfied with the results.