Our Leaping Bunny Certification

The world of cruelty-free is confusing. Why? Because even if a brand claims to be cruelty-free, there are loopholes that allow them to continue testing on animals. The good news is that a Leaping Bunny certification provides complete assurance that a company has cleared animal testing from all stages of product development. 

We’re so excited to announce we are officially Leaping Bunny certified! That means we have voluntarily pledged to be free of animal testing and comply with a stringent list of criteria.

One of the best things about the Leaping Bunny Program is how transparent they are about their practices and who they work with. Just a quick trip to their site will grant you full access to their Compassionate Shopping Guide, so you can make informed decisions about the businesses you are buying from and the products you are purchasing.

Our Water Initiative

According to the 2016 Residential End Uses of Water Study, the average American shower uses 15.8 gallons and lasts 7.8 minutes at a flow rate of 2.1 gallons per minute. Crazy, right? We’re ultra conscious of the role we play in its consumption and want to do what we can to help.

For every Dae product purchased, we donate 15.8 gallons of water to charity: water—a non-profit organization dedicated to bringing clean water to developing countries. While access to this basic need may seem like a given, 785 million people live without it. charity:water works with local experts and community members to find the most sustainable solution to delivering safe drinking water, in turn helping to improve each population’s overall health and economy.

Dae’s 2020 donations proudly funded the construction of a well that will provide approximately 13 million liters of clean water to the people of Malawi over its lifetime. As one of Africa's most densely populated and least developed countries, Malawi is an ongoing project for charity:water. The majority of its citizens live in rural areas where water is scarce. As a result, many women and children spend hours each day walking to collect it. 70.3% of these rural areas also lack sanitation, so the country’s children face a high risk of water-related disease before they even reach the age of five.

Once you click “Complete Order”, we’ll make certain your donation is received. Want to commit yourself even further to the cause? Try following these simple water-saving tips:

  • Challenge yourself to a five minute shower. It’s totally doable—promise!
  • Switch the water off while you’re lathering up.
  • Catch not-hot-enough water in a bucket and use it to nurture your favorite plants AKA cacti.

Our Recycling Initiative

As a society, recycling is one of the most important things we can do to help save our Earth. Yet, an EPA-funded Yale University study recently revealed the United States recycles less than 22% of its discarded materials. We purposely ensure all of our packaging is recyclable to encourage every daedreamer to do their part.

Recycling our products is simple! Here’s how… 

Cactus Fruit 3-In-1 Styling Cream

Fun fact: This is our first fully recyclable product. Its tube is made from bioresin AKA sugarcane and its cap is made from 100% post-consumer recycled materials. 

Clean out any remaining product, and toss it all in the recycling bin! 

Signature Shampoo / Signature Conditioner / Deep Conditioning Treatment / Prickly Pear Hair Oil / Monsoon Moisture Mask /Cactus Flower Leave-In Conditioner

Just remove the labels (adding a little warm water helps), clean out any remaining product, discard the pumps, and recycle the bottles.