Our Water Initiative

According to the 2016 Residential End Uses of Water Study, the average American shower uses 15.8 gallons and lasts 7.8 minutes at a flow rate of 2.1 gallons per minute. Crazy, right? We’re ultra conscious of the role we play in its consumption and want to do what we can to help.

For every Dae product purchased, we donate 15.8 gallons of water to charity: water—a non-profit organization dedicated to bringing clean water to developing countries. While access to this basic need may seem like a given, 785 million people live without it. charity:water works with local experts and community members to find the most sustainable solution to delivering safe drinking water, in turn helping to improve each population’s overall health and economy.

Dae’s 2020 donations proudly funded the construction of a well that will provide approximately 13 million liters of clean water to the people of Malawi over its lifetime. As one of Africa's most densely populated and least developed countries, Malawi is an ongoing project for charity:water. The majority of its citizens live in rural areas where water is scarce. As a result, many women and children spend hours each day walking to collect it. 70.3% of these rural areas also lack sanitation, so the country’s children face a high risk of water-related disease before they even reach the age of five.

Once you click “Complete Order”, we’ll make certain your donation is received. Want to commit yourself even further to the cause? Try following these simple water-saving tips:

  • Challenge yourself to a five minute shower. It’s totally doable—promise!
  • Switch the water off while you’re lathering up.
  • Catch not-hot-enough water in a bucket and use it to nurture your favorite plants AKA cacti.

Our Recycling Initiative

As a society, recycling is one of the most important things we can do to help save our Earth. Yet, an EPA-funded Yale University study recently revealed the United States recycles less than 22% of its discarded materials. We purposely ensure all of our packaging is recyclable to encourage every daedreamer to do their part.

As soon as you’ve collected five empty Dae bottles, we ask that you rinse them, remove their labels, and email a video of you recycling them to recycle@daehair.com. In return, we’ll send you a code for 20% off your next Dae purchase. Want a 25% off code instead? Simply share the video to your Instagram story using #reyclingdae, screenshot the story, and include it in your email to us. 

In addition to recycling your Dae bottles, you can also make a difference by simply learning more about recycling as a whole. Due to public confusion, the current recycling level in our country is only 21.4%, but once we hit 75%, we’ll achieve the environmental and CO2 equivalent of removing 55 million cars from the roads each year. Local guidelines can vary greatly, but we’ve found these three basic rules to be very useful:

1. Recycle clean bottles, cans, paper, and cardboard.

2. Keep food and liquid out of your recycling. 

3. No loose plastic bags and no bagged recyclables.