Privacy Policy

Privacy Policy

DAE INC.    

Last Revised on March 14, 2023

Please see our Privacy Snapshot below for an overview of our privacy practices.

This Privacy Policy for Dae Inc. (“Dae”, “we”, “us” “our”) describes how we collect, use and disclose information about users, shoppers and visitors, who attend our in-person events, and use our website www.Dae.com, services, tools, features and functionalities, and interact otherwise with us, including through offline activities (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services. If we make changes to this Privacy Policy, we will update the last revised date, post the updated version on our website, and take any other steps necessary to comply with applicable law. 

PLEASE READ THIS PRIVACY POLICY CAREFULLY. If you do not want information about you used as described in this Privacy Policy, please do not access, or use the Services.

1.  HOW WE COLLECT AND USE INFORMATION ABOUT YOU

When you access or use our Services, or otherwise engage with us, we may collect the following information about you. Within the last 12 months, we have collected and used the following types of information:

  • Contact information: Name, email address, mailing address, and phone number. We collect this information to create and maintain your account, provide you with product(s) and Services, communicate with you about our Services, respond to your queries, offer promotions and administer surveys, contests, and prizes, and market and advertise to you.
  • Demographic information: Lifestyle, hair texture, date of birth, gender, income, hobbies, social media handles, and information about your interests. We collect this information to maintain your account, provide you with product(s) and Services, communicate with you, market and advertise to you, derive certain inferences about you, and conduct internal research and development.
  • Account information: Username, photograph, password, security questions, and previous transactions. We collect this information to create, maintain and secure your account. We collect this information to enable the maintenance of your account and provide you with the Services.
  • Payment information: Credit/debit card information, banking information, shipping address, and billing address. We collect this information to complete transactions and provide you with the Services.
  • Information about your use of the Services: Features, products, and Services that you are interested in and have purchased, comments, feedback, reviews, and testimonials you provide, post, or otherwise make available (which includes photographs and other content). We collect this information to provide you with the Services, facilitate your engagement with the Services, personalize your experience, enhance our Services, monitor, and analyze trends in connection with the Services and conduct internal research and development.
  • Any other information you choose to provide: This includes product reviews, pictures and videos, responses to surveys, participation in contests, and any other information that you choose to include in communications with us, for example, when uploading content, sending us an email, or completing a webform. We use this information to facilitate your engagement with the Services, including to enable you to post reviews, to post on social media, communicate with you about our Services, offer promotions, administer surveys and contests, personalize the Services for you, monitor and analyze trends in connection with the Services and conduct internal research and development.

 

Some features of the Services may require you to enter certain information about yourself. You may elect not to provide this information but doing so may prevent you from using or accessing these features or some or all of the Services.

We may obtain information about you from other sources. Within the past 12 months, we have received information about you from the following sources:

  • Third parties that you choose to share with us, for example when you choose to access the Services through another service, such as through Single Sign-on (e.g., Google, Facebook or Twitter) or link any social media platforms to your account. In addition, if you interact with us on social media, we will collect information about those interactions.
  • Third party service providers who help us process or supplement the information you have provided (such as payment processors, identity verification vendors).
  • Data partners, for example, inferred demographic information and unique identifiers.
  • Advertising providers.
  • Other sources, such as from publicly available sources.

In addition, our website, like most websites, uses third party tools, including cookies, pixels and other tracking technologies (“Tracking Technologies”), including Google Analytics, to provide and enhance the performance of our Services, facilitate and enhance user experience, advertise to you, monitor and analyze trends, usage and activities in connection with the Services and conduct internal research and development. For further information about Google Analytics, please click here. The information we collect through Tracking Technologies includes:

  • Details of the devices used to access our website, such as unique device identifier, browser type and settings, device type, and operating system information.
  • IP address, and other information associated with your IP address such as your approximate geographic region.
  • Date and time stamps, such as the date and time you first accessed the Services.
  • Search terms used to reach our Services or used within our Services.
  • Details about the emails we send, such as when you open or click on them, and unsubscribe.
  • Log data.
  • Other information regarding your interaction with the Services, such as clickstream data, files viewed, searches and other actions, feature usage, referral activity, and which emails you may have opened.

We may associate all the above types of information with your account (if you have a registered account), the device you use to access the Services, or email or social media accounts that you use to engage with the Services.

In addition to the specific uses of information described above, we may use all of the above information create aggregated statistical information, inferred non-personal information, anonymized, to provide, improve and develop the Services and our product offerings, including as we describe in our Terms and Conditions, to comply with any applicable legal obligations, to enforce any applicable terms of service, to protect or defend the Services, our rights, the rights of our users, or others, for the purpose of combating fraud, or to otherwise operate our business.

2.  HOW WE SHARE INFORMATION ABOUT YOU

We may share information about you with third parties in the following circumstances:

  • With vendors and service providers, including cloud storage and computing providers, payment processors (e.g., ApplePay, PayPal, AmazonPay, etc.), information security vendors, performance and monitoring providers, advertising and marketing vendors, information technology providers, and data analytics vendors.
  • With advertising providers and advertising networks to serve advertisements. These companies may use Tracking Technologies to collect information about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you.
  • When you request us to share certain information with third parties, such as through your use of social media widgets or login integrations.
  • When you provide us with a testimonial, feedback, or review.
  • With our affiliates or otherwise within our corporate group.
  • To comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries.
  • In connection with an asset sale, merger, bankruptcy, or other business transaction.
  • To enforce any applicable terms of service.
  • To ensure the safety and security of Dae and our users.
  • With professional advisors, such as auditors, law firms, or accounting firms.


3.  YOUR RIGHTS AND CHOICES

Access or Update Your Account Information 

 

Opt Out of Marketing Communications 

You may opt out of marketing-related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you. You may continue to receive service-related and other non-marketing communications.

Privacy Rights

Depending on your jurisdiction and subject to certain exemptions, you may have the following privacy rights in relation to the personal information we collect:

  • The right to know what personal information we have collected and how we have used and disclosed that personal information. We provide this information within this Privacy Policy.
  • The right to request a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable and readily-usable format.
  • The right to correct personal information that is inaccurate or out of date.
  • The right to request deletion of your personal information.
  • The right to opt out of sale, and the right to opt out of the processing of personal information for targeted advertising. To exercise this right, please visit the “Do Not Sell or Share My Personal Information Link.”

To make a request, please email us or write to us as provided in the “How to Contact Us” section below. You are entitled to exercise these rights free from discrimination. To protect your personal information from unauthorized access or deletion, we may require you to verify your identity and proof of residency before you can submit a request. If we cannot verify your identity, we will not process your request.

Depending on your jurisdiction, authorized agents may submit requests on your behalf. If you submit a request through an authorized agent, you may also be required to independently verify your identity and submit proof of your residency directly to us.

Do Not Track Signals

Your browser settings may allow you to transmit a “Do Not Track” signal when you visit various websites. Like many websites, our website is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.

Online Tracking Opt Out

You may control the way in which your devices permit the use of Tracking Technologies. If you so choose, you may block or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Services, including any portal features and general functionality, to work incorrectly.

There are a number of ways to limit online tracking, which we have summarized below:

  • Blocking cookies in your browser.Most browsers accept cookies automatically. However, you may be able to configure your browser settings to use the Services without some cookie functionality. You can delete cookies manually or set your browser to automatically delete cookies on a pre-determined schedule. To do this, follow the instructions in your browser settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. In addition, to opt out of tracking by Google Analytics, click here.
  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using privacy plug-ins or browsers. You can block our Services from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
  • Platform Opt Outs. The following platforms offer opt out features that let you opt out of use of your information for interest-based advertising: Facebook; Instagram; TikTok; Pinterest; Google; Pinterest; DAA; AdRoll

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

4.  SOCIAL FEATURES

Certain features of the Services permit you to initiate interactions between the Services and third-party services or platforms, such as social media (e.g., Facebook, Instagram, TikTok) (“Social Features”). Social Features include features that allow you to click and access Dae’s pages on certain third-party platforms, and from there to “like” or “share” our content on those platforms or contribute to playlists. Use of Social Features may entail a third party’s collection and/or use of your data. If you use Social Features or similar third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you are using. Both Dae and the third party may have access to information about you and your use of both the Services and the third-party service. For more information on third-party websites and platforms, see Section 5 below.

5.  THIRD PARTY WEBSITES AND LINKS

We may provide links to third-party websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public venues, including information you share on third-party social media platforms (such as Facebook or Instagram) may also be viewable by other users of the Services and/or users of those third-party online platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators except as disclosed on the Services. We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of personal information by third parties. Any information submitted by you directly to these third parties is subject to that third party’s privacy policy.

6.  CHILDREN’S PRIVACY

Children under the age of 13 are not permitted to use the Services, and we do not seek or knowingly collect any personal information about children under 13 years of age. If we become aware that we have unknowingly collected information about a child under 13 years of age, we will make commercially reasonable efforts to delete such information from our database.

7.  DATA SECURITY

Please note that any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you transmit to us you do at your own risk.

8.  HOW TO CONTACT US

Should you have any questions about our privacy practices or this Privacy Policy, please email us at info@daehair.com or contact us at:

Dae Inc.
Attn: Privacy
11400 West Olympic Blvd Ste 200
Los Angeles, CA 90064

 

Privacy Snapshot

Here is a high-level snapshot of our privacy practices, but you need to read the entire Privacy Policy for complete information.

Data Categories Collected

How We Collect

Primary Purposes of Processing

Key Disclosures

Can You Limit Sharing?

Identifiers such as a real name, Internet Protocol address, email address, or other similar identifiers

When you visit or use our Services; from third-party sites and services

To provide our Services; to improve, monitor, and personalize our Services; to communicate with you; for marketing and advertising

Service providers

No

Advertising partners

Yes

Personal information categories listed in the California Customer Records Statute (e.g., name, contact details)

When you visit or use our Services; from third-party sites and services

To provide our Services; to improve, monitor, and personalize our Services; to communicate with you; for marketing and advertising

Service providers

No

Advertising partners

Yes

Commercial information, including but not limited to records of products or services purchased

When you visit or use our Services

To provide our Services; to improve, monitor, and personalize our Services; for marketing and advertising

Service providers

No

Advertising partners

Yes

Internet or other electronic network activity information, including but not limited to browsing history and search history

When you visit or use our Services

To provide our Services; to improve, monitor, and personalize our Services; for marketing and advertising

Service providers

No

Advertising partners

Yes

Inferences drawn from information to create a profile about your behavior, preferences, etc.

When you visit or use our Services; from third-party sites and services

To improve, monitor, and personalize our Services; for marketing and advertising

Service providers

No

Advertising partners

Yes

Geolocation data (e.g., IP address)

When you visit or use our Services

To improve, monitor, and personalize our Services; for marketing and advertising

Service providers

No

Advertising partners

Yes

Sensitive information

When you visit or use our Services

To provide our Services

Service providers

No

  

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