Privacy Policy

DAE INC.    


Last Revised on 06.06.2024

Please see our Privacy Snapshot below for an overview of our privacy practices.

This Privacy Policy for Dae Inc. (“Dae”, “we”, “us” “our”) describes how we collect, use and disclose information about users, shoppers and visitors, who attend our in-person events, use our websites, services, tools, features and functionalities that link to this Privacy Policy, or otherwise interact with us (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services. If we make changes to this Privacy Policy, we will update the last revised date, post the updated version on our website, and take any other steps necessary to comply with applicable law. 


PLEASE READ THIS PRIVACY POLICY CAREFULLY. If you do not want information about you used as described in this Privacy Policy, please do not access, or use the Services.


When you access or use our Services, or otherwise engage with us, we may collect the following information about you.


●      Contact information: Name, email address, mailing address, and phone number.

●      Demographic information: Lifestyle, hair texture, date of birth, gender, income, hobbies, social media handles, and information about your interests.

●      Account information: Username, photograph, password, security questions, and previous transactions.

●      Payment information: Credit/debit card information, banking information, shipping address, and billing address.

●      Information about your use of the Services: Features, products, and Services that you are interested in and have purchased, comments, feedback, reviews, and testimonials you provide, post, or otherwise make available (which includes photographs and other content).

●      Any other information you choose to provide: This includes product reviews, pictures and videos, responses to surveys, participation in contests, and any other information that you choose to include in communications with us, for example, when uploading content, sending us an email, or completing a webform.


Some features of the Services may require you to enter certain information about yourself. You may elect not to provide this information but doing so may prevent you from using or accessing these features or some or all of the Services.

We may also obtain information about you the following sources:

●      Third parties that you choose to share with us, for example when you choose to access the Services through another service, such as through Single Sign-on (e.g., Google, Facebook or Twitter) or link any social media platforms to your account. In addition, if you interact with us on social media, we will collect information about those interactions.

●      Third party service providers who help us process or supplement the information you have provided (such as payment processors, identity verification vendors).

●      Data partners, for example, inferred demographic information and unique identifiers.

●      Advertising providers.

●      Other sources, such as from publicly available sources.

In addition, our website, like most websites, uses third party tools, including cookies, pixels, session recording and other tracking technologies (“Tracking Technologies”), including Google Analytics, to provide and enhance the performance of our Services, facilitate and enhance user experience, advertise to you, monitor and analyze trends, usage and activities in connection with the Services and conduct internal research and development. For further information about Google Analytics, please click here. The information we collect through Tracking Technologies includes:

●      Details of the devices used to access our website, such as unique device identifier, browser type and settings, device type, and operating system information.

●      IP address, and other information associated with your IP address such as your approximate geographic region.    

●      Date and time stamps, such as the date and time you first accessed the Services.

●      Search terms used to reach our Services or used within our Services.

●      Details about the emails we send, such as when you open or click on them, and unsubscribe.

●      Log data.

●      Other information regarding your interaction with the Services, such as clickstream data, files viewed, searches and other actions, feature usage, referral activity, and which emails you may have opened.

We may associate all the above types of information with your account (if you have a registered account), the device you use to access the Services, or email or social media accounts that you use to engage with the Services.



We may use information about you for the following purposes:

●      To provide, operate and maintain the Services. We use personal information to operate, maintain, and provide you with our Services, including to facilitate payments, optimize your user experience, and allow you to use the Services to analyze your hair type, goals, general needs, and obtain personalized insights and tailored product recommendations.
●      To communicate with you and allow you to interact with us and our Services. We use personal information to respond to your requests, questions and feedback, and communicate with you about our Services, including by sending announcements, updates, security alerts and support and administrative messages. We also use your information to facilitate your engagement with the Services and our business, including to enable you to post product reviews, pictures and videos, respond to surveys, participate in contests and post on social media.
●      To personalize and improve our Services and to develop new features and products. This includes: understanding your needs and interests, and personalizing your experience with the Services and our communications; developing new products and services; and developing, training, and fine-tuning the AI models we use to support the Services and to develop new features and products. We may also use personal information for research and development purposes. As part of these activities, we may create or use aggregated, de-identified, or other anonymized data based on personal information, and we may use this anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.
●      To monitor, protect and secure our Services. We use personal information and monitor use of our Services so we can identify and troubleshoot errors and bugs, analyze and test the functioning of the Services, and improve user experience. We also use personal information to protect the security and integrity of the Services, including to identify suspicious behavior and block activity we determine to be malicious or harmful.
●      For marketing and advertising. We, our service providers, and our third-party marketing and advertising partners may collect and use personal information for the following marketing and advertising purposes. This includes offering promotions, administer surveys, contests, prizes, and marketing and advertising to you and others through the following channels:
o   Direct marketing. We may from time-to-time send you direct marketing communications as permitted by law, including, but not limited to, sending you newsletters and notifying you of special promotions, offers and events that we think may be of interest to you as permitted by law, including by email. You may opt out of our marketing communications as described in the “Opt-out of marketing communications” section below.
o   Interest-based advertising. We may engage third-party advertising companies to display ads promoting our services across the web. These companies may use cookies and similar technologies to collect information about interactions over time across the Internet and use that information to serve online ads that they think will be of interest. For more information, please see the “Online tracking opt out” section below.
●      For compliance and protection. We use personal information to comply with our legal obligations and to defend ourselves against legal claims or disputes, including to: comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); audit our internal processes for compliance with legal and contractual requirements and internal policies; enforce our Terms of Service and this Privacy Policy; and prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.


We may share information about you with third parties in the following circumstances:

●      With vendors and service providers, including cloud storage and computing providers, payment processors (e.g., ApplePay, PayPal, AmazonPay, etc.), information security vendors, performance and monitoring providers, advertising and marketing vendors, information technology providers, and data analytics vendors.
●      With advertising providers and advertising networks to serve advertisements. These companies may use Tracking Technologies to collect information about your interactions over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you.
●      When you request us to share certain information with third parties, such as through your use of social media widgets or login integrations.
●      When you provide us with a testimonial, feedback, or review.
●      With our affiliates or otherwise within our corporate group.
●      To comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries.
●      In connection with an asset sale, merger, bankruptcy, or other business transaction.
●      To enforce any applicable terms of service.
●      To ensure the safety and security of Dae and our users.
●      With professional advisors, such as auditors, law firms, or accounting firms.


Access or Update Your Account Information 

You may access and update the personal information in your accounts by logging into your account through our website.

Opt Out of Marketing Communications 

You may opt out of marketing-related communications by following the opt out or unsubscribe instructions contained in the marketing communication we send you. You may continue to receive service-related and other non-marketing communications.

Privacy Rights

Depending on your jurisdiction and subject to certain exemptions, you may have the following privacy rights in relation to the personal information we collect:

  • The right to know what personal information we have collected and how we have used and disclosed that personal information. We provide this information within this Privacy Policy.
  • The right to request a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable and readily-usable format.
  • The right to correct personal information that is inaccurate or out of date.
  • The right to request deletion of your personal information.
  • The right to opt out of sale, and the right to opt out of the sharing or processing of personal information for targeted advertising. To exercise this right, please visit the “Do Not Sell or Share My Personal Information” link found in the footer of our website or enable the Global Privacy Control setting within the browser that you use to access our Service. Learn more at the Global Privacy Control website. Please note that your opt out will be specific to the device and browser you use when you opt out. We do not have actual knowledge that we have sold or shared the personal information of children under the age of 16.

To make a request, please email us or write to us as provided in the “How to Contact Us” section below. You are entitled to exercise these rights free from discrimination. To protect your personal information from unauthorized access or deletion, we may require you to verify your identity and proof of residency before you can submit a request. If we cannot verify your identity, we will not process your request.

Depending on your jurisdiction, authorized agents may submit requests on your behalf. If you submit a request through an authorized agent, you may also be required to independently verify your identity and submit proof of your residency directly to us. You may also have the ability to appeal our processing of your request by contacting us as provided in the “How to Contact Us” section below.

Do Not Track Signals

Your browser settings may allow you to transmit a “Do Not Track” signal when you visit various websites. Like many websites, our website is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit

Online Tracking Opt Out

You may control the way in which your devices permit the use of Tracking Technologies. If you so choose, you may block or delete our cookies from your browser; however, blocking or deleting cookies may cause some of the Services, including any portal features and general functionality, to work incorrectly.

There are a number of ways to limit online tracking, which we have summarized below:

·      Blocking cookies in your browser. Most browsers accept cookies automatically. However, you may be able to configure your browser settings to use the Services without some cookie functionality. You can delete cookies manually or set your browser to automatically delete cookies on a pre-determined schedule. To do this, follow the instructions in your browser settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit In addition, to opt out of tracking by Google Analytics, click here.

  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using privacy plug-ins or browsers. You can block our Services from setting cookies by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.

·      Platform Opt Outs. The following platforms offer opt out features that let you opt out of the use of your information for interest-based advertising: Facebook; Instagram; TikTok; Pinterest; Google; Pinterest; DAA; AdRoll

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.


Certain features of the Services permit you to initiate interactions between the Services and third-party services or platforms, such as social media (e.g., Facebook, Instagram, TikTok) (“Social Features”). Social Features include features that allow you to click and access Dae’s pages on certain third-party platforms, and from there to “like” or “share” our content on those platforms or contribute to playlists. Use of Social Features may entail a third party’s collection and/or use of your data. If you use Social Features or similar third-party services, information you post or otherwise make accessible may be publicly displayed by the third-party service you are using. Both Dae and the third party may have access to information about you and your use of both the Services and the third-party service. For more information on third-party websites and platforms, see Section 6 below.


We may provide links to third-party websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public venues, including information you share on third-party social media platforms (such as Facebook or Instagram) may also be viewable by other users of the Services and/or users of those third-party online platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators except as disclosed on the Services. We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of personal information by third parties. Any information submitted by you directly to these third parties is subject to that third party’s privacy policy.


Children under the age of 13 are not permitted to use the Services, and we do not seek or knowingly collect any personal information about children under 13 years of age. If we become aware that we have unknowingly collected information about a child under 13 years of age, we will make commercially reasonable efforts to delete such information from our database.


Please note that any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you transmit to us you do at your own risk.


Should you have any questions about our privacy practices or this Privacy Policy, please email us at or contact us at:

 Dae Inc.

Attn: Privacy

11400 West Olympic Blvd Ste 200

Los Angeles, CA 90064

Privacy Snapshot

Here is a high-level snapshot of our privacy practices, but you need to read the entire Privacy Policy for complete information.

Data Categories Collected

How We Collect

Primary Purposes of Processing

Key Disclosures

Can You Limit Sharing?

Identifiers such as a real name, Internet Protocol address, email address, or other similar identifiers

When you visit or use our Services; from third-party sites and services

To provide our Services; to improve, monitor, and personalize our Services; to communicate with you; for marketing and advertising

Service providers





Advertising partners


Personal information categories listed in the California Customer Records Statute (e.g., name, contact details)

When you visit or use our Services; from third-party sites and services

To provide our Services; to improve, monitor, and personalize our Services; to communicate with you; for marketing and advertising

Service providers





Advertising partners


Commercial information, including but not limited to records of products or services purchased

When you visit or use our Services

To provide our Services; to improve, monitor, and personalize our Services; for marketing and advertising

Service providers





Advertising partners


Internet or other electronic network activity information, including but not limited to browsing history and search history

When you visit or use our Services

To provide our Services; to improve, monitor, and personalize our Services; for marketing and advertising

Service providers





Advertising partners


Inferences drawn from information to create a profile about your behavior, preferences, etc.

When you visit or use our Services; from third-party sites and services

To improve, monitor, and personalize our Services; for marketing and advertising

Service providers





Advertising partners


Geolocation data (e.g., IP address)

When you visit or use our Services

To improve, monitor, and personalize our Services; for marketing and advertising

Service providers





Advertising partners



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