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    Water Initiative

    Many of the botanicals in our products are able to adapt and thrive in the dry arid desert. These plants have the ability to hold on to water for long periods of time. Though the desert lacks water, these plants still need it to survive and grow. We understand the importance of water and how our products play a role in water consumption.

    Water Donation FAQ

    According to a study by Unilever, “The average American shower uses 17.2 gallons (65.1 liters) and lasts for 8.2 minutes at an average flow rate of 2.1 gallons per minute.” For every unit sold, dae will donate the equivalent of one shower or 65.1 liters of water on the customers behalf to charity: water. This will all go to fund water projects in areas of need throughout the world. We will update you on exact locations and specifics of the water projects as they are granted and announced.

    charity: water is a nonprofit organization bringing clean and safe drinking water to people in developing countries. 100% of public donations (our donations) are sent directly to clean water projects. Learn more about charity: water and water conservation below.