Violet Hour Purple Shampoo
Violet Hour Purple Shampoo
Violet Hour Purple Shampoo
Violet Hour Purple Shampoo
Violet Hour Purple Shampoo
Violet Hour Purple Shampoo
Violet Hour Purple Shampoo
Violet Hour Purple Shampoo
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  • Tones brassiness
  • Hydrates
  • Repairs damage

Violet Hour Purple Shampoo

Regular price $32.00
Regular price

Sale price $32.00

Vibrant, shiny hair is on the horizon. This tone-correcting, hydrating shampoo counteracts brassiness, enhances color, and repairs damage – for blonde, gray, and lightened brunette hair.

Violet pigments enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. Infused with our signature citrus scent (no chemical smell!), this clean, vegan formula works well for all hair types and textures.

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Tones brassiness


Repairs damage

Responsibly Made

Cruelty-Free and Vegan

No SLS, SLEs, Parabens, or Phthalates

Recyclable Packaging

Massage through wet hair, adding more water as needed to lather. Leave in for 2-4 minutes. Rinse well. Use 1-2x per week depending on level of tone correction needed. Follow with your favorite Dae conditioner. (For your first use, we recommend doing a patch test on a small piece of hair to see how long it needs to sit.)

+ Cruelty free + Vegan
+ No SLS, SLEs, parabens, phthalates
+ Recyclable packaging

Water, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Oleoyl Taurate, Betaine, Acrylates Copolymer, Citrus Aurantium Dulcis (Orange) Peel Oil, Fragrance/Parfum, Hydrolyzed Quinoa, Phenoxyethanol, Ext. Violet 2 (CI 60730), Lauryl Lactyl Lactate, Silicone Quaternium-3, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Glycerin, Chlorphenesin, Trideceth-12, Mica, Polyquaternium-7, Tetrasodium Glutamate Diacetate, Butylene Glycol, Titanium Dioxide (CI7789), Cereus Grandiflorus (Cactus) Flower Extract, Citrus Aurantifolia (Lime) Fruit Extract, Hibiscus Rosa-Sinensis Flower Extract, Moringa Oleifera Leaf Extract, Aloe Barbadensis Leaf Juice

Remove label, clean out any remaining product, throw away pump, and recycle bottle.

My FAVE purple shampoo. I love the smell and how it makes me hair look after I use it each time.
- Lexi A.
Some purple shampoos I have tried almost dye my hair, but this takes out the brassiness and makes my hair feel so good!
- Taylor Q.

Makes my hair appear even more blonde!

Love this shampoo! Smells amazing and makes my hair appear even more blonde.
- Bonita R.

It does not dry out my hair.

I love this shampoo. It does not dry out my hair like other purple shampoos. I also have not had any issues with my hair turning blue or purple.
- Madison R.

Keeps my hair vibrant.

Works great. I love the smell (just like the signature scent), keeps my color treated hair vibrant, and arrived in a timely manner.
- Laura J.

Desert-Derived Ingredients


Helps hair retain moisture, so it can transform from dull and brittle to soft and shiny.


Rich in potassium and vitamins A and D, which combine to strengthen hair elasticity, prevent breakage, and promote healthy hair follicles.


Rich in vitamins and antioxidants that boost keratin production and restore moisture to dry strands.


Customer Reviews

Violet Hour Purple Shampoo