- Tones brassiness
- Hydrates
- Repairs damage
Violet Hour Purple Shampoo
Vibrant, shiny hair is on the horizon. This tone-correcting, hydrating shampoo counteracts brassiness, enhances color, and repairs damage – for blonde, gray, and lightened brunette hair.
Violet pigments enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. Infused with our signature citrus scent (no chemical smell!), this clean, vegan formula works well for all hair types and textures.
BENEFITS
Tones brassiness
Hydrates
Repairs damage
Responsibly Made
Cruelty-free
No SLS, SLEs, Parabens, or Phthalates
Recyclable Packaging
Massage through wet hair, adding more water as needed to lather. Leave in for 2-4 minutes. Rinse well. Use 1-2x per week depending on level of tone correction needed. Follow with your favorite Dae conditioner. (For your first use, we recommend doing a patch test on a small piece of hair to see how long it needs to sit.)
+ Cruelty free + Vegan
+ No SLS, SLEs, parabens, phthalates
+ Recyclable packaging
Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Cocoyl Isethionate, Acrylates Copolymer, Betaine, Limonene, Citrus Aurantium Dulcis (Orange) Peel Oil, Fragrance (Parfum), Hydrolyzed Quinoa, Opuntia Ficus-Indica Seed Oil, Opuntia Ficus-Indica Flower Extract, Moringa Oleifera Leaf Extract, Phenoxyethanol, Silicone Quaternium-3, Lauryl Lactyl Lactate, Trisodium Ethylenediamine Disuccinate, Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Chlorphenesin, Sodium Chloride, Sodium Sulfate, Sodium Benzoate, Tetradecene, Glycerin, Trideceth-12, Sodium Hydroxide, Hexadecene, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Citric Acid, Benzyl Alcohol, Benzoic Acid, Potassium Sorbate, Dehydroacetic Acid, Sodium Glycolate, Sodium Formate, Linalool, Linalyl Acetate, Pinene, Tetramethyl Acetyloctahydronaphthalenes, Mica, Ext. Violet 2 (CI 60730), Titanium Dioxide (CI 77891).
Remove label, clean out any remaining product, throw away pump, and recycle bottle.

Desert-Derived Ingredients
QUINOA PROTEIN
Helps hair retain moisture, so it can transform from dull and brittle to soft and shiny.
CACTUS FLOWER EXTRACT
Rich in potassium and vitamins A and D, which combine to strengthen hair elasticity, prevent breakage, and promote healthy hair follicles.
MORINGA LEAF EXTRACT
Rich in vitamins and antioxidants that boost keratin production and restore moisture to dry strands.
VIBRANT, SHINY HAIR IS ON THE HORIZON
Customer Reviews
- Tones Brassiness
- Cleanses
